The Ovarian Cancer Research Foundation (ocrf.org) is in the midst of it’s largest fundraising season. And one of it’s new contributors is Power Balance. If you attended Travis Roy’s talk last week or watched the video, you’ll recall that he discussed their rubber bracelets, claimed to use ‘frequencies’ to enhance your strength, balance and whatever else, and demonstrated how their product is nothing but smoke and mirrors… And a rubber bracelet. Or you may have seen Richard Saunders on Australia’s ‘Today Tonight’ demonstrating how in, a simple blinded test, the Power Balance demonstrator couldn’t tell who had the product and who didn’t when it was hidden from his sight. In other words, he was the one causing the effect, not the bracelet, by putting different leverage on the subject depending on whether they had the product on their person or not. When he didn’t know if they did or not, the effect was absent.

I bring this up because Power Balance has just announced that it is throwing it’s pseudo-scientific product’s support behind the actual science of cancer research. As thoughtful as that might sound, don’t assume for a moment that they’ve become a philanthropic organization. It’s still sell sell sell.

They’re having a celebrity poker tourney to promote Power Balance…and the OCRF will get some donations out of it in the end. *barf*

Well, I say you can make a better, more selfless, donation. Give the money you won’t waste on Power Balance’s worthless product (well, unless you just like expensive rubber bracelets) directly to the OCRF or any other worthwhile science-based research fund. Or just make it clear that you see through their crocodile sales tears by tweeting your support for research money that’s not predicated on people having to be scammed out of their money first.

You can donate to the OCRF here: ocrf.org
You can donate to the American Cancer Society here: cancer.org

And if you’d like to make sure Power Balance and OCRF know you’ve cut out the middle scam… Err… I mean middle man… Tweet about it. Who knows… Enough tweets and we could start a trending topic.

Tweet this: (link will take you to Twitter)
I just donated the money I could have wasted on @powerbalance directly to @OCRF http://ocrf.org #MoneyForScience #PowerBalanceScam

OR

Tweet this: (link will take you to Twitter)
I’d rather give directly to @OCRF http://ocrf.org than waste my. Money on @powerbalance #MoneyForScience #PowerBalanceScam

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