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Book Club: “Subliminal” by Leonard Mlodinow

Posted on : Oct-12-2012 | By : John | In : Book Club

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Our next book is Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow.

Mlodinow is a physicist and coauthor with Steven Hawking of The Grand Design and A Briefer History of Time.

This book is not Physics nor (snacks) is it Sci-Fi. Rather, it is “a startling and eye-opening examination of how the unconscious mind shapes our experience of the world” (to quote the Amazon publisher’s blurb.) In a guest review on Amazon, Prof. V.S Ramachandran says:

“This delightfully accessible yet intellectually rigorous book transcends traditional (snacks) boundaries between neuroscience, psychology and philosophy, to tackle the riddle of the unconscious mind.”

This aligns closely with what one of our members said at the SitP yesterday. He described it as more rigorous (snacks) and data-driven than Carol Tavris’s Mistakes Were Made, But Not by Me, which covers similar topics. He said Subliminal is more readable despite being less anecdotal. I think we will all enjoy this one.

We’ll be meeting at our usual location at 3PM on Saturday, Nov 3. You can RSVP at our event page on Facebook, if it is working this month.

As usual, Mary will be hosting a discussion of Subliminal on Skepchick the day after our meeting.

[Subliminal hints about snacks courtesy of me. Remember to bring a snack or at least your appetite!]

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